Price: $55.00 - $26.99
(as of Dec 14, 2025 02:22:00 UTC – Details)
Product description
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Customer Reviews
4.7 out of 5 stars 2,713
4.7 out of 5 stars 6,072
4.6 out of 5 stars 4,119
4.6 out of 5 stars 1,898
Price
$29.90$29.90 $36.95$36.95 $10.49$10.49 $39.57$39.57
Sulfate Free Formula
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Adds Shine
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UV, Environmental & Thermal Protectant
✓
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Improve Elasticity & Reduces Breakage
✓
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Preserves Hair Color, Improves Vibrancy
✓
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Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
✓
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Keratin Protein Enriched
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✓
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No Added Sulfates
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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT’S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.3 x 2.3 x 9.8 inches; 2.11 Pounds
Item model number : 9154B
UPC : 898571000464
Manufacturer : It’s a 10
ASIN : B00943D1JQ
Best Sellers Rank: #11,560 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #260 in Hair Shampoo
Customer Reviews: 4.7 4.7 out of 5 stars (5,930) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Sulfate and paraben free locks out humidity
Protects from sun damage
Keratin protein infused
Customers say
Customers find this keratin shampoo effective, noting it works well for fine hair and makes it more manageable. The product receives positive feedback for its moisturizing properties, particularly for super dry hair, and leaves it feeling smooth and shiny. They appreciate its fabulous smell and consider it well worth the price, though opinions on value are mixed.
