Price: $30.89 - $25.20
(as of Dec 13, 2025 14:57:40 UTC – Details)
Product description
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Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 5,298
4.7 out of 5 stars 6,071
4.6 out of 5 stars 1,898
Price
$25.20$25.20 $13.00$13.00 $15.40$15.40
Imparts Incredible Softness Prevents Tangles
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Helps Reduce Frizz & Build-up Free
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Helps Repair Chemically Treated Hair & Breakage
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Helps Preserve Hair Color, Improves Color Vibrancy
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Infuses Strength and Vitality
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UV, Environmental & Thermal Protectant
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Deeply Conditioning Formula Helps Nourish Scalp & Hair
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Intensive Conditioning Treatment
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What Makes Us Different:
Essential conditioning for weekly use, this deep conditioning moisturizing mask delivers softer more manageable hair the longer it stays on. KERATIN the building block protein that makes up all hair. This deep conditioner builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a weekly INTENSE therapeutic treatment.
IT’ S A 10 TIP/Directions:
Use on wet, clean hair, focusing on ends. Leave on for 2-3 minutes, then rinse with warm water, then again with cool water. For INTENSE conditioning, work into hair and leave on for 5 to 15 minutes. Rinse thoroughly with warm then cool water. Work through wet, clean hair. Use sparingly near roots and more freely towards ends. Leave on for 1-3 minutes before rinsing. For SEVERELY damaged hair, wrap conditioned hair in a warm towel, leave on for an extra 5-7 minutes. Rinse, style as normal. Apply fresh shampooed, rinsed hair. Applying in shower, clip hair up, finish showering before rinsing (approx. 5-10 minutes). For INTENSE conditioning, work into hair, and leave on for up to 15 minutes. Rinse with warm then cool water.
Is Discontinued By Manufacturer : No
Product Dimensions : 4 x 4 x 4 inches; 8.47 ounces
Manufacturer recommended age : 18 months – 8 years
Item model number : 20/10
Department : Beauty
Date First Available : September 5, 2006
Manufacturer : It’s a 10
ASIN : B000ZLVUYO
Best Sellers Rank: #11,172 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #47 in Hair Treatment Masks
Customer Reviews: 4.7 4.7 out of 5 stars (5,298) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
It Detangles, restores moisture and elasticity
It softens, smoothes and adds a luminous shine
Its a ten also improves color vibrancy
For daily use, work a quarter-sized amount through wet
Customers say
Customers find this hair mask effective, particularly for fine, curly hair and over-bleached strands, while keeping color-treated hair soft. The product receives positive feedback for its quality, shine, and lovely scent, with one customer noting it works well on mature dreadlocks. Opinions on value are mixed, with some finding it well worth the price while others consider it pricey.
